Cree Lighting Announces New Agency Representation in Key U.S. Territories
Racine, WI – November 25, 2024 — Cree Lighting is pleased to announce the selection of four new agencies to represent its products across multiple regions in the United States. These agencies were chosen for their deep industry expertise and alignment with Cree Lighting’s commitment to delivering better light.
The Agency will now represent Cree Lighting in the Chicago area, focusing on commercial and industrial lighting projects. Founded in 2019, The Agency has quickly established a reputation for providing customer-driven solutions. With the Illumination division, The Agency is well-equipped to introduce Cree Lighting’s diverse product offerings to local clients, delivering expert guidance and exceptional service across all lighting needs.
David Silverman & Associates, Inc. (DSA) will represent Cree Lighting on the West Coast. Since 1988, DSA has been committed to supporting the design and development community by creating spaces that foster collaboration, creativity, and well-being. DSA is well-positioned to offer top-tier service and bring Cree Lighting’s high-performance, aesthetically driven solutions to this important market.
PNW Lighting and Traffic has been appointed to represent Cree Lighting’s Roadway business in Washington and Idaho. With over a decade of specialized experience in roadway and utility lighting, PNW Lighting and Traffic will leverage their deep local knowledge to ensure that Cree Lighting’s products meet the unique needs of customers in these regions.
Priority Solutions Group (PSG) will represent Cree Lighting in the Southeast U.S., focusing on South Carolina. Both PSG and Cree Lighting share a customer-first philosophy, going above and beyond to deliver lighting solutions that not only meet but exceed customer expectations. PSG is committed to providing tailored solutions while helping clients navigate energy efficiency incentives, ensuring they receive the full value of their lighting investments.
“We are excited to work with these highly respected agencies to expand our reach in these important markets,” said Lane Wallis, Vice President of Sales at Cree Lighting. “Each of our new partners brings invaluable expertise and a customer-first mindset that aligns with our commitment to delivering lighting solutions that prioritize visual comfort, precise control, and efficiency. Together, we will continue to drive the adoption of better light across the U.S.”
For more information, visit www.creelighting.com.